Iván Rédey · FullCommerce Consulting
Experienced leadership
for your next
business move.
I work with business owners and brand leaders to strengthen commercial operations and build new markets, through ongoing leadership support or a focused market entry engagement.
Hungary · Czechia · Slovakia

Iván Rédey
Business consultant · founder
Selected collaborations
Companies and communities I have worked with.









Two ways to work together
The right engagement
for the task.
You may need ongoing leadership support, or help preparing and delivering a move into a new market.
01
Ongoing advice
and leadership support
When marketing and commercial operations need more leadership attention than the day-to-day business allows.
- Business priorities and decision support
- Coordination across your team and external partners
- Regular leadership involvement and progress reviews
02
Market entry
and brand development
When you are entering a new country, opening a sales channel or launching a brand and need practical local market experience.
- Market assessment and channel selection
- Partner-specific proposals and negotiation preparation
- Launch coordination and market feedback
When to get in touch
Does any of this
sound familiar?
Every engagement starts with a specific business question.
Every decision ends up on your desk.
You have a team and partners, but coordinating marketing and commercial work still falls to you.
The opportunity is clear. The next step is not.
You want to enter a new market or channel, but the offer, partner network and operating setup are not yet aligned.
The plan is ready. Delivery is stalling.
You need someone who keeps the commercial objective in view and helps make the decisions needed to move forward.
Ecommerce Hungary
An active role
in the industry.
I help deliver the annual E-commerce Conference, connecting programme development, partners and execution, and I speak regularly at a number of well-known industry conferences.
Getting started
First, we understand
the situation.
Our first conversation helps establish the task and what a useful engagement could look like.
01
Understand the situation.
What is the business question? What already works, and where does progress stall? We start there.
02
Define the engagement.
We agree on scope, responsibilities and a realistic commitment. Both sides know what they are accountable for.
03
Follow through and review.
We review decisions and progress regularly, adjusting the plan as evidence and circumstances change.
About me
I have sat
in the decision-maker’s seat.
My background spans marketing, sales and general management. I have worked with international brands, led Mall.hu, and built hands-on experience in Hungary, Czechia and Slovakia.
The basis of our work
Clear scope.
Agreed responsibility.
We clarify where you need advice, where leadership involvement is required, and who will carry out the work.
Let’s talk about
your next business move.
Tell me where your business is today and what you want to change. That gives us a useful place to start.