Iván Rédey · Founder of FullCommerce
My management experience
matters when
decisions need to be made.
I have spent more than 25 years in marketing, sales and company management, working across Hungary, Czechia and Slovakia.
Professional background
Brands, commerce
and company leadership.
Brands and products
Marketing, sales and product development
I built my marketing and sales experience at PepsiCo, Unilever, Heineken and Kometa, where I served as marketing director. My work also gave me an understanding of manufacturing processes and hands-on product development experience. This allows me to assess a market opportunity from the product and manufacturing perspective as well.
From 2016
E-commerce and general management
As managing director of Mall.hu, I moved into e-commerce and took responsibility for the business as a whole. I also led the Hungarian market entry of Shoptet, a SaaS e-commerce platform.
FullCommerce
Consulting, leadership support and market development
Today, I apply that management experience to business decisions and specific client projects.
Regional experience
Three markets.
First-hand experience.
I have worked in Hungarian, Czech and Slovak business environments. Knowledge of local languages and business practices informs how I prepare negotiations and market entry.
HU
Hungary
CZ
Czechia
SK
Slovakia
How I work
Understand.
Decide.
Follow through.
I start with the realities of your business: how it operates, what choices are available and what your team can actually deliver.
That determines my role. Sometimes regular outside input is what helps most. In other cases, I need to take on leadership of a defined area or help deliver a market entry project.
Let’s talk about
your next business move.
Tell me where your business is today and what you want to change. That gives us a useful place to start.