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Iván Rédey · FullCommerce Consulting

Experienced leadership
for your next
business move.

I work with business owners and brand leaders to strengthen commercial operations and build new markets, through ongoing leadership support or a focused market entry engagement.

Hungary · Czechia · Slovakia

Rédey Iván

Iván Rédey

Business consultant · founder

Selected collaborations

Companies and communities I have worked with.

Shoptet
inSPORTline
SportFit
Ecommerce Hungary
Adlogic
Bravogroup Holding
Kometa
Play Electronics
Digital-Media Hungary

Two ways to work together

The right engagement
for the task.

You may need ongoing leadership support, or help preparing and delivering a move into a new market.

01

Ongoing advice
and leadership support

When marketing and commercial operations need more leadership attention than the day-to-day business allows.

  • Business priorities and decision support
  • Coordination across your team and external partners
  • Regular leadership involvement and progress reviews

02

Market entry
and brand development

When you are entering a new country, opening a sales channel or launching a brand and need practical local market experience.

  • Market assessment and channel selection
  • Partner-specific proposals and negotiation preparation
  • Launch coordination and market feedback

When to get in touch

Does any of this
sound familiar?

Every engagement starts with a specific business question.

Every decision ends up on your desk.

You have a team and partners, but coordinating marketing and commercial work still falls to you.

The opportunity is clear. The next step is not.

You want to enter a new market or channel, but the offer, partner network and operating setup are not yet aligned.

The plan is ready. Delivery is stalling.

You need someone who keeps the commercial objective in view and helps make the decisions needed to move forward.

On-stage discussion at the 2025 E-commerce Conference in Esztergom
21st E-commerce Conference · Esztergom, 2025

Ecommerce Hungary

An active role
in the industry.

I help deliver the annual E-commerce Conference, connecting programme development, partners and execution, and I speak regularly at a number of well-known industry conferences.

Getting started

First, we understand
the situation.

Our first conversation helps establish the task and what a useful engagement could look like.

01

Understand the situation.

What is the business question? What already works, and where does progress stall? We start there.

02

Define the engagement.

We agree on scope, responsibilities and a realistic commitment. Both sides know what they are accountable for.

03

Follow through and review.

We review decisions and progress regularly, adjusting the plan as evidence and circumstances change.

About me

I have sat
in the decision-maker’s seat.

My background spans marketing, sales and general management. I have worked with international brands, led Mall.hu, and built hands-on experience in Hungary, Czechia and Slovakia.

The basis of our work

Clear scope.
Agreed responsibility.

We clarify where you need advice, where leadership involvement is required, and who will carry out the work.

Let’s talk about
your next business move.

Tell me where your business is today and what you want to change. That gives us a useful place to start.